Imakepossible is an online organization that allows users to connect with communities that want to make a change in their world. Since this organization is based online, it provides simple and affordable methods for users to brand their work sites. For instance, a group of users can order shirts, bumper stickers, and construction tape. The logo is an alteration of the word “impossible,” so that it would read, “I make possible.” The color scheme was selected to convey a friendly and caring presence. The bright pink is used throughout the brand to highlight elements, which implies the idea of initiating the effort to make a change.