Mokiwear.com is a website that sells shirts designed by James Koo. Each design is unique and tells a story through the visual language. The characters were conceptualized by daily happenings and experiences in James’ life. The system uses a black and white color scheme, but the shop allows customers to select different colors for the shirts. This personalization of each shirt allows the customer to claim ownership, because the main concept of mokiwear is personal expression.











Live Website URL: http://mokiwear.com