This is a rebranding of PAX Expo 2011. The logo was redesigned in order to improve legibility and target a wider audience of gamers. The logo is made of simple shapes to convey the simplicity of arcade games. The posters will be used within the expo, so that the attendees can be exposed to what is available. Each poster represents a different game genere, multiplayer online, shooters, and strategy. In addition, a comical representation of the main speakers are placed on the characters. This is to show that the panelists actually play the games, which will help gain respect from the consumers of the product.