This design concept for Sunny Siding Contractors gives people the opportunity to see Sunny Siding at work, which attempts to boost sales through trust and proof of productivity. Using a simple and iconic logo mark allows people to glance and remember the brand. A branded truck is the most important method of advertising, because it is their primary source of transportation to each work site. The “Making your house shine” sign is also vital in bringing more customers, because it shows the customers the work in progress.